Unicast Creates Campaign For Cat-Lovers
Unicast, a division of Enliven Marketing Technologies, an online marketing technology company announced today the launch of a new rich media ad campaign for MARS Whiskas cast food brand. The company has leveraged its HD3D technology to create and deliver and interactive ad in which users may post and share their home videos showing the “Happiness with Whiskas” moments with their cats.
The ad connects users to a customized Whiskas site that features the “Happy Together” community for cat-lovers. “Once again, we are delivering on the promise that the Unicast Rich Media platform can drive better creative and more interactive engagement with customers than simple rich media,” said Patrick Vogt, CEO of Enliven Marketing Technologies. “This work allows us to showcase our PRM capabilities for brands that are aggressively pursuing the adoption of cutting edge digital marketing technologies in order to reach customers on the web in a more collaborative and meaningful way. The Whiskas HD3D campaign is just the start of our partnership, we plan to introduce additional PRM campaigns with other Master Food brands throughout the year.”
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Latest News
- Reality Bites Google December 3rd 2008
- 2009 Revenue For Twitter December 3rd 2008
- Funding Round-Up: Evernote, Angie’s List, UTest December 3rd 2008
- Ads Not Working? Change The Font December 3rd 2008
- MySpace Breaks Into Mobile Ad Market December 3rd 2008
- Cyber Monday, Profitless Boon? December 3rd 2008
- Yahoo, Rumors and Stupidity December 3rd 2008
- FCC To Mull Free Internet Plan December 2nd 2008
Features
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- When Boomers, Gen Y Collide (5)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
