ToyBox 2.0 Launches
ePrize, an interactive promotions firm, announced today the launch of ToyBox 2.0, an interactive promotion technology. ToyBox 2.0 is proprietary software that automates all aspects of creating and running an interactive promotion. ToyBox 2.0 replaces and enhances the original ToyBox software developed by ePrize in 2002 which offers clients diverse promotion solutions.
Gerry Miller, COO at ePrize said “With the power of our world-class ToyBox 2.0 software, ePrize clients will benefit from several enhancements, including a smoother launch process, even higher quality rates and better results tailored to their specific marketing needs. The launch of ToyBox 2.0 represents the single-largest technology advancement in our company’s history. In addition to further distancing ourselves from the competitive pack, it will allow ePrize to provide clients a rock-solid platform for increasingly complex and sophisticated promotion applications.”
In the next year, ePrize will be offering ToyBox 2.0 to certified agencies, resellers and third-party developers on a software-as-a-service (SaaS) basis. The firm estimates 50% of its revenue will come from technology licensing within the next five years.”
Miller continued “In the same way Google, Salesforce.com and Facebook created technology platforms on which millions of commercial transactions now reside; ToyBox 2.0 is the equivalent category-killer platform for the interactive promotion industry. Our goal is to become the ‘Intel Inside’ of the promotion industry. We have built a robust software application on which all interactive promotions can run.”
Matt Kates, VP of strategy for ePrize said “This innovative process streamlines promotion development, creating stable, effective, and reliable interactive promotions. While this advancement helps today with the roughly 200 concurrent promotions we are developing at any one time, it will be a key element in our success when ultimately running tens of thousands of simultaneous campaigns.”
Yankee Group estimates technology investments that promote online ad performance will more than double the online ad industry’s income from $21.7 billion to $50.3 billion in 2011.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
