Spongecell Brings Your Datebook To Facebook
Spongecell and Facebook are teaming up. Spongecell allows marketers to further spread and track peer-to-peer communications within Facebook’s user community.
Events from any Spongecell-powered calendar, blog or site can be added to a user’s Facebook profile. The calendar items on a profile will show up on the mini-feed, or can be sent as an invitation to people in your network.
Marc Guldimann, CEO of Spongecell said “Online communities are where consumers ‘live’ and connect, and it’s a natural environment for marketers to communicate with their audience more organically and efficiently. The extension of the Spongecell application to Facebook is an obvious next step as many brands are seeking to engage people online and on social networks. Our customers use our software as a way to drive people to take action – from attending an event to buying a ticket to purchasing merchandise.”
“Because our software is platform-agnostic and can be integrated with many different forms of media, we empower our customers to engage their audience anywhere including on their mobile devices, MS Outlook, blogs or any web-based venue.”
Spongecell provides real-time metrics for marketers and event promoters. With a Facebook application, marketers can track comments made about their event. By segmenting audiences, people are informed about relevant content that interests them and are more likely to spread the word about events.
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