ReachLocal Forms Strategic Alliance With Google


handshake3.jpgReachLocal, Inc., a provider of local online marketing solutions for small- and medium-sized businesses, announced today a strategic alliance with Google to become an authorized reseller of Google’s AdWords. AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users search for specific products and services.

The alliance solidifies ReachLocal’s continued relationship with Google and its delivery of Google AdWords to local businesses via its dedicated direct sales force. As a Google AdWords authorized reseller, ReachLocal maximizes its value to local advertisers by providing high quality customer service and expert, professional AdWords account management, from account setup and activation to ongoing campaign maintenance and optimization.

“As an authorized reseller of Google AdWords, our direct sales force is excited to empower small- and medium-sized businesses with a meaningful and robust way to deliver high quality, local advertising online,” said Zorik Gordon, Co-Founder and CEO of ReachLocal. “Google is an instrumental part of our core business, and we look forward to continuing to work together as ReachLocal rapidly expands into markets around the world.”

Through Google AdWords, advertisers can find new customers online and better connect with them at the precise moment they are searching online for specific products and services. Advertisers select and bid on keywords related to what they are selling and pay only when interested users click on their ads. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts.

For local businesses that need assistance, ReachLocal simplifies and automates the process through full-service management on their behalf. ReachLocal is able to provide Internet advertising campaigns for local businesses through a single platform and one budget that links their online advertising spend to their offline sales activities, which provides true advertising ROI transparency.

In October, 2007, ReachLocal secured $55.2 million in a Series D from an investment group led by New York-based Rho Ventures and included Galleon Crossover Fund and VantagePoint Venture Partners. ReachLocal has raised $67.9 million since its founding in 2004.

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