Proximic Eliminates The Need For Keywords
Proximic, a new addition to the contextual advertising and content-matching game, announced today that the company has signed deals to use the product catalogs of Yahoo! Shopping, Shopping.com and many others, as ads on the U.S. publisher sites within its new ad network, reports EarthTimes.com.
The network can deploy an entire e-commerce catalog as relevant and matchable ads on content sites throughout Proximic’s entire network. The firm’s ad inventory is coming upon 50 million unique ad units.
The language-independent approach that Proximic’s technology takes automatically reads and matches relevant content by looking at “patterns” that are not based on words but are within each document. This eliminates the need for keywords.
CEO of Proximic Philipp Pieper stated “When we launched back in October, we had a new approach that substantially met the technology challenge of serving up relevant advertising in a market where keyword-based systems were encountering their natural limits. Now we are beginning to build the advertising repository that will make this promise a reality and we will see our technology-scalability translate into business-model scalability. In the next weeks we will introduce an open publisher program to let publishers participate in better revenues. This is a turning point for the company, and in the next few months we will announce a number of important wins on the publisher side that will further validate the approach we are taking.”
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