Marchex Teams with Idearc Media Corp
Marchex, Inc. a local online advertising company and leading publisher of local content, and Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, today announced a local advertising distribution agreement under which Idearc Media will place its Superpages.com® performance-based advertisers on Marchex’s network of Web sites through Enhance Interactive, Marchex’s advertising network. “Marchex’s local network is an excellent source of targeted traffic and broad geographic coverage for Superpages.com’s local advertisers,” said Eric Chandler, President - Internet for Idearc Media. “We are excited to be partnering with a local leader like Marchex to expand our local distribution.” “Marchex is dedicated to providing the products and services that enable leading sales channels, like Idearc Media, to deliver best-of-breed local online advertising solutions to their advertisers,” said Scott Greenberg, Marchex Senior Vice President, Advertising Services. “The addition of Superpages.com’s large base of local advertisers to Enhance Interactive and our local network is another step forward in our mission to be the leading provider of local advertising products, services and traffic for local aggregators.”
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