Lance Armstrong Partners with Demand Media

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Lance Armstrong has embraced the power of online and is reported by the Wall Street Journal to be partnering with Demand Media for a new health information site called livestrong.com.

Advertising networks are increasingly launching niche sites and channels in an effort to target the specific demographics and needs of advertisers. The Armstrong partnership by Demand Media will create a niche ad-supported site. The Lance Armstrong Foundation, will maintain a equity stake.

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