Adotas

Where media buyers start online







News

Is Yahoo Being Bought By Microsoft?

Written on
Jan 10, 2008 
Author
Sarah Novotny  |
Share
Is Yahoo Being Bought By Microsoft?

losingmoney.jpgIs Microsoft really going to buy Yahoo? Shares of Yahoo climbed 2.9% in pre-market trade, after a report in The New York Post said sources familiar with the situation stated that Microsoft is contemplating if it should go public with an informal bid it made last year to purchase the company, according to Marketwatch.

Blogger Jeremy Zawodney indicated in his blog, about the rumors the first time around, that a takeover could be mutually beneficial stating “Sure, there would be cultural problems, integration challenges, and many people who’d likely walk. But at the end of the day, Microsoft would end up with a much larger set of online services, a better advertising network, and people who know how to build, brand, and market web stuff that people actually use.

Yahoo would suddenly be part of an organization with an even more diversified revenue stream (it’s improved a lot since the Tim Koogle days, of course), very deep pockets, and some serious bargaining power.”

Although The Post reported that the two firms are discussing an agreement, other sources have said that the talks are more about a partnership as opposed to a takeover.





Reader Comments.

I hope they won’t buy yahoo, I don’t like microsoft

Posted by משחקים לסלולר | 6:56 pm on January 10, 2008.

Leave a Comment

Add a comment

No Tags
Article Sponsor

More News



  • Are you taking advantage of Twitter's new geolocation service?
    Loading ... Loading ...

Polls Archive

Latest News

News Archive

Spotlight

AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


Adotas Partnership