Internet and TV Fuel 2008 Spending Growth

Written on
Jan 28, 2008 
Sarah Novotny  |

According to a report by GroupM, television and the internet will fuel the growth of advertising spending in 2008. Much of the money seems headed towards search. In a quote by ClickZ, “I think the whole search area is primarily fueled by new money,” said Adam Smith, futures director at GroupM. “Search is the largest-growing component of Western marketing, and I think it represents the largest portion of genuinely new dollars.”

Internet ad spending in North America is expected to accelerate over 42 percent in 2008. GroupM reports that U.S. Web spend may be 11.9% of all advertising. That’s an incredible number considering the negligible spend from ten years ago.

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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