Innovyx Launches Dialogue 1to1 Version 6.0
Innovyx, an agency-focused email marketing services firm and unit of Omnicom’s Star Marketing Group has unveiled Dialogue 1to1 Version 6.0. This offering enhances the current platform’s email campaign applications and provides tools such as a bar code image generator, a Simple Object Access Protocol (SOAP) web services API and an integrated Wiki.
The bar code image generator is designed to bring a higher level of interactivity to client email campaigns. Generic or personally customized barcodes in outbound emails are made possible with this feature which can be used for in-store promotions or discounts and can add further security by minimizing the abuse of offers.
The SOAP API in Version 6.0 facilitates increased access to the platform and provides a new way to develop and launch applications. Client systems and sites can directly manage subscriber records and trigger fully- customized, real-time messages.
Other features include an improved poll system and more configurable headers. Derek Harding, CEO of Innovyx said “By adding increased accessibility and enhanced features to Dialogue 1to1, we aim to provide clients with the tools they need to create more advanced email marketing strategies. Version 6.0 was created to help agencies stay in tune with the most effective ways to leverage email and engage with existing and potential online targets.”
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