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EyeWonder Launches Campaigns For OMD & Tequila

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Jan 24, 2008 

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Sarah Novotny  |

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EyeWonder Launches Campaigns For OMD & Tequila

EyeWonder Inc., a rich media and digital video advertising company announced this week the launch of a round of major campaigns from agencies OMD and Tequila that leverage EyeWonder’s In-Stream 2.0 Research Initiative.

This anticipated to advance current levels of pre-roll video advertising effectiveness and measurements by testing, tracking and analyzing user behavior tied to new video-based rich media ad platforms and formats.

John Vincent, CEO of EyeWonder stated “These campaigns represent significant progress in our In-Stream 2.0 Research Initiative, a project that will result in new standards and expectations for in-stream advertising. Through our collaboration with leading agencies like OMD, Tequila and their clients, we are generating the empirical data we need to drive quantifiable and meaningful innovation that optimizes the in-stream advertising experience for users, advertisers and publishers. This initiative is just another example of what we do best: leveraging our experience and technology to drive further innovation and richer results for the interactive advertising industry.”

EyeWonder has partnered with third-party research provider InsightExpress for the In-Stream 2.0 Research Initiative.

David Goodrich, West Coast director of OMD Digital said “As a primary partner in this initiative, we greatly appreciate the impact it will have on the effectiveness and measurement of the in-stream advertising and the overall online advertising experience. We look forward to putting the findings to use on more and more upcoming EyeWonder In-Stream 2.0 campaigns.”

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