Deloitte’s Media Predictions report does not paint such a rosy picture for online advertising over the next year. The report was published today and projects that users will become unwelcoming to online ads, lashing out against behavioral targeting.
Slow broadband growth will also hinder the efforts of online advertisers reports MarketingWeek. The company believes that offering the users incentives, such as free content, will ease increase the tolerance of online advertising.
Online advertising should not consider itself a competitor to television, but rather a piece of an entire campaign’s media efforts.