BBC Signs Deal With MySpace
MySpace is teaming up with the BBC to promote some of the content from the site to a broader audience. This signifies the site’s first major deal with a news network.
This will improve MySpace’s standings in the online video world. The site has become increasingly focused on entertainment technology such as music and video where as its rival Facebook, has been focused on messaging, and various other social technologies, according to Globe and Mail.
The BBC has an existing deal with YouTube.
Simon Danker, director of digital media for BBC Worldwide stated “With the global nature of the deal, this is a great opportunity to put the best shows form the BBC in front of new audiences.”
Under this deal, the two companies will be sharing the ad revenue.
MySpace’s executive VP of marketing and content Jeff Berman was quoted by the Associated Press to say that the deal “reflects a fast-approaching Internet future defined by co-operation between corporations.”
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