B2B Sites Find Alternative To AdSense
Online B2B publishers are monetizing their traffic better by offering free industry-specific content to their users. In providing valuable content to their audience, these publishers are generating revenue through NetLine Corporation’s RevResponse.com partnership program which gives Web publishers free content and pays them for sharing it with their audiences.
Unlike Google AdSense, RevResponse.com helps publishers monetize their websites through contextual offers that their audiences will find valuable as opposed to text-based, sidebar-placed ads found with AdSense and similar programs.
“RevResponse from NetLine has helped us diversify our revenue stream,” said J. Christian Hesketh of Ion Channel Media Group Ltd., a RevResponse partner. “We have experienced high payouts for each successful lead and our visitors appreciate the opportunity to receive free, high quality publications tailored to their interests. The RevResponse program is a win-win for both our bottom-line and for our site visitors.”
The touch points for revenue generation on RevResponse.com include contextual widgets, branded content catalogues, newsletter templates and XML feed options. While most B2B lead-generation platforms present advertisements to users, RevResponse.com presents audience targeted content that is free.
“RevResponse.com has evaluated the existing B2B lead generation models and has created a program focused on publisher’s needs,” said Robert Alvin, CEO of NetLine Corporation. “Rather than offering just ads, we offer free content; instead of one ad widget, we have several ways for publishers to generate revenue online.”
“Presenting free subscriptions to my qualified visitors generates a high subscription rate. The income outperforms similar partner opportunities by far,” said Reto Mueller, Organic-Chemistry.org, another RevResponse.com partner.
One of the greatest benefits of the RevResponse program is that publishers are able to retain their audience. Instead of presenting clickthrough ads, the RevResponse content catalogue creates thousands of additional web pages within a publisher’s site which increases the publisher’s monetization potential without losing its audience to another site.
The success of RevResponse.com has translated across the board, not just to its clients but to its growing list of over 4,000 plus partner sites inclusive of NetLine’s own TradePub.com
“In addition to the online publisher benefits of the network, NetLine’s Lead Generation business offers a competitive advantage in quality and quantity of leads for our B2B advertising clients,” said Alvin.
Compliments of PRNewswire
Reader Comments.
Very realistic and amusing site.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
