B2B Sites Find Alternative To AdSense
Online B2B publishers are monetizing their traffic better by offering free industry-specific content to their users. In providing valuable content to their audience, these publishers are generating revenue through NetLine Corporation’s RevResponse.com partnership program which gives Web publishers free content and pays them for sharing it with their audiences.
Unlike Google AdSense, RevResponse.com helps publishers monetize their websites through contextual offers that their audiences will find valuable as opposed to text-based, sidebar-placed ads found with AdSense and similar programs.
“RevResponse from NetLine has helped us diversify our revenue stream,” said J. Christian Hesketh of Ion Channel Media Group Ltd., a RevResponse partner. “We have experienced high payouts for each successful lead and our visitors appreciate the opportunity to receive free, high quality publications tailored to their interests. The RevResponse program is a win-win for both our bottom-line and for our site visitors.”
The touch points for revenue generation on RevResponse.com include contextual widgets, branded content catalogues, newsletter templates and XML feed options. While most B2B lead-generation platforms present advertisements to users, RevResponse.com presents audience targeted content that is free.
“RevResponse.com has evaluated the existing B2B lead generation models and has created a program focused on publisher’s needs,” said Robert Alvin, CEO of NetLine Corporation. “Rather than offering just ads, we offer free content; instead of one ad widget, we have several ways for publishers to generate revenue online.”
“Presenting free subscriptions to my qualified visitors generates a high subscription rate. The income outperforms similar partner opportunities by far,” said Reto Mueller, Organic-Chemistry.org, another RevResponse.com partner.
One of the greatest benefits of the RevResponse program is that publishers are able to retain their audience. Instead of presenting clickthrough ads, the RevResponse content catalogue creates thousands of additional web pages within a publisher’s site which increases the publisher’s monetization potential without losing its audience to another site.
The success of RevResponse.com has translated across the board, not just to its clients but to its growing list of over 4,000 plus partner sites inclusive of NetLine’s own TradePub.com
“In addition to the online publisher benefits of the network, NetLine’s Lead Generation business offers a competitive advantage in quality and quantity of leads for our B2B advertising clients,” said Alvin.
Compliments of PRNewswire
Article Sponsor
More News
Reader Comments.
Very realistic and amusing site.
Leave a Comment
Latest News
- Court Ruling Releases YouTube Users’ Private Data July 3rd 2008
- Hiring Round-Up: Skype, iBloks, NBCU July 3rd 2008
- Yahoo, MerchantCircle Pen Local Marketing Deal July 3rd 2008
- The Secret: Everyone Spills Online July 3rd 2008
- Study: SMS Top Priority for Mobile Users July 3rd 2008
- Chinese Video Site Attracts $30M in U.S. Funds July 3rd 2008
- IndieClick: “No Ads Are Better Than Bad Ads” July 2nd 2008
- AOL To Grow Niche Game Fan Base With BigDownload.com July 2nd 2008
Features
- Scaling Mt. Mobile — NOW July 3rd 2008
- Leveraging Big Brother Alliances July 3rd 2008
- FYI: Sponsoring Content, Context Are Not the Same July 2nd 2008
- Why People Hate Us July 1st 2008
- Social Media Part 2: Back to Basics for Cash Bonanza July 1st 2008
Spotlight
GlobalSpec: Firing Up the Vertical Search Market ADOTAS EXCLUSIVE — GlobalSpec is a leading vertical search, information services and e-publishing company that serves the engineering, manufacturing and [...] more...
Reader Favorites
Classifieds
Most Commented
- Google Sucks: Why It Might Be a Good Thing (7)
- Why Top Publishers Bash Ad Networks (6)
- No Recession For Online Advertising, Promise (4)
- Raiders Of The Lost ROI (4)
- “Cheaper” iPhone Prompts Deceptive Pricing War (4)
- Why CMOs Can’t Keep Their Jobs (3)
- Online Advertising Baffles RE Agents: Study (3)
- Obama, McCain Commit to SEO (3)
