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Warner Bros. Uses Viewpoint/Unicast To Power Ad Campaigns

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Dec 10, 2007 

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Sarah Novotny  |

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Warner Bros. Uses Viewpoint/Unicast To Power Ad Campaigns

DG FastChannel, Inc., a provider of digital media services to the advertising and broadcasting industries, and Viewpoint Corp., an Internet marketing technology company announced today that they have reached an exclusive agreement to power Warner Bros. upcoming Rich Media (PRM) ad campaigns.

The entertainment company will work with DG FastChannel and Unicast to promote DVD releases for both traditional and online media channels. Warner Bros. will leverage the proprietary Unicast 3D Video Cube ad format to create a rich media ad campaign for new DVDs coming out for the holiday season.

Unicast’s rich media team will take movie trailers digitized by DG FastChannel to create interactive ads which will feature movie clips, sweepstakes, as well as an option to click to buy the DVD. Tom DeLuca, VP of Worldwide Interactive Marketing Warner Home Video said “Unicast was the best choice for us because of their cutting edge advertising technology. With DG FastChannel’s digital media services, we can promote our products efficiently through both traditional and online media.”

Chairman and CEO of DG FastChannel Scott Ginsberg said “DG FastChannel, has taken a number of initiatives to become a full service ad solutions company, and Warner Bros. selection of our technology for such an important advertising campaign is a validation of our strategy.”

Patrick Vogt, CEO of Viewpoint stated “Our successful partnership with DG FastChannel enables customers to better engage their audience on the Web with rich interactive features, and also provides valuable cost efficiencies as we repurpose creative content.”

Tags: dg-fastchannel, dvds, rich-media, Unicast, Viewpoint and warner-bros.

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