According to ZenithOptimedia, online advertising is anticipated to surpass radio advertising next year. Online ads are expected to take an increased share of the global advertising market from 8.1% to 9.4%. Radio is projected to decrease from 8.2% to 7.9% next year according to a report in courant.com.
Zenith has also predicted that worldwide online ad spending will leap from $36 billion to $44.6 billion in 2008. The company stated in their report “we predict Internet advertising to pass three milestones over the next three years. We expect it to overtake radio advertising in 2008; to attain a double-digit share of global advertising in 2009; and to overtake magazine advertising in 2010, with 11.5% of total ad spend.” These are definitely some good New Year’s Resolutions for the industry to strive towards.