Sites Urged To Stick To Traditional Ad Formats
UTalkMarketing.com, a community site for marketers has spoken out against the dangers of newer forms of online advertising after the Facebook/Beacon debacle. Broadband users are being educated on the pitfalls of less-chartered ad forms and site manager are suggested to stay with more traditional formats such as banner ads according to Broadband Finder.co.uk.
Managing director of UTalkMarketing.com, Niall McKinney was quoted in Broadband Finder.co.uk to say of Facebook’s Beacon program that “If it is a straightforward banner ad or other types of traditional online display adverts…then that is a very normal and straightforward thing to do – there is a big audience there and advertisers are quite right and are entitled to try and reach them.”
This raises an issue of who is entitled to what. With spyware programs widely available, users can avoid behavior tracking which is what advertisers use to target them. And the wheel continues to perpetuate around and around and around.
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