Yesterday, another strategic alliance was announced between PointRoll, a developer of rich media solutions and Clearspring Technologies, a widget syndication and tracking firm. Under the terms of the exclusive partnership, advertisers who use PointRoll will now be able to leverage Clearspring’s viral sharing technology to convert new and existing rich media ads into SnaggableAds.
SnaggableAds have a widget component that can be easily grabbed from any PointRoll ad unit and shared across social networks, start pages and blogs. Clearspring’s viral sharing functionality can be placed into any of PointRoll’s ad formats.
Jason Tafler, PointRoll’s SVP of Business Operations and Strategy stated “Inherently viral, SnaggableAds are a particularly effective method of promoting a brand, and Clearspring’s widget leadership makes them an ideal partner in our quest to make ‘snaggable’ rich media ads both accessible to advertisers and ubiquitous to consumers.”
Hooman Radfar, Clearspring founder and CEO said “Our alliance with PointRoll to introduce viral sharing and tracking capabilities into rich media advertising signifies a major shift in online media and advertising.”
Also as part of their alliance, PointRoll will become the exclusive rich media ad provider for Clearspring’s Widget Ad Network, a separate in-widget advertising network. Through this aspect of their agreement, advertisers can use PointRoll to incorporate rich media ads directly into a variety of publisher widgets that are in Clearspring’s Widget Ad Network.