http://www.adotas.com/2007/12/podcasts-bring-new-and-old-media-together/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/12/podcasts-bring-new-and-old-media-together/#comment-210584 It’s Starting / Podshow Delivered | Paul Colligan’s Profitable Podcasting Sat, 15 Dec 2007 22:55:45 +0000 http://www.adotas.com/2007/12/podcasts-bring-new-and-old-media-together/#comment-210584 [...] Check out this article from Adotas re a “pretty groundbreaking” marketing campaign made up of audience impressions through the Podshow network. Was it on NBC? CBS? FOX? Or, maybe it was on Howard Stern’s radio show. Nope. It was all online through the growing reach of podcasting. That’s right - over a 10-day period and a handful of shows on the PodShow network we delivered 2.1 million impressions. Even better, we got to target our media buy to exactly the audience we wanted. [...] [...] Check out this article from Adotas re a “pretty groundbreaking” marketing campaign made up of audience impressions through the Podshow network. Was it on NBC? CBS? FOX? Or, maybe it was on Howard Stern’s radio show. Nope. It was all online through the growing reach of podcasting. That’s right – over a 10-day period and a handful of shows on the PodShow network we delivered 2.1 million impressions. Even better, we got to target our media buy to exactly the audience we wanted. [...]

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