Nielsen Create “Digital Media Manager”


videotape.jpgNielsen is releasing a new service that will guarantee that online videos are distributed in ways that are approved by the owners of the original content.

The Wall Street Journal reports that the service may be announced as early as Wednesday. Nielsen is looking to offer this to media companies including the Discovery Channel and NBCU.

It was reported that the company has already approached Fox and Google regarding the service called Digital Media Manager, which will be available next spring the report continued. Digimarc Corp will partner with the company in this venture.


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