A strategic collaboration was announced today by Kenshoo, a provider of search marketing automated solutions and Sequoia Capital. Kenshoo’s flagship product, KENSHOO SEARCH, is an end-to-end SEM platform which automates the process of building and optimizing cross channel search campaigns.
Mike Moritz, Partner at Sequoia Capital stated “ ‘search’ is the six letter puzzle facing advertisers and advertising agencies around the world. Mastery of search engine marketing is the biggest single challenge facing any marketer or advertiser. Kenshoo’s SEM solutions offer a whole new lease on life for those who are baffled, perplexed or challenged by search – the largest change and biggest opportunity facing advertisers in the past fifty years.”