LiveJournal Sold To Russian Media Firm
It was announced on Sunday that LiveJournal, the personal blogging site, which popularized the online activity in Russia, has been sold to a Russian business partner by its U.S. owner. The Russian acquirer will operate the business independently.
SUP, a Russian-focused online media firm run by a British and American team acquired LiveJournal for an undisclosed amount from Six Apart Ltd. SUP is responsible for expanding the business in Russia over the past year.
The ad-supported blog site has a count of 14.3 million blog accounts and about 20 million unique users a month with over 150,000 new posts put up a day according to Reuters. Andrew Paulson, SUP’s CEO said in an interview with Reuters that “The deal will allow LiveJournal to get the attention, and frankly, the investment, to allow it to flourish.”
While SUP will be opening up a LiveJournal Inc. company based in San Francisco, Six Apart will continue to supply advertising and other services to the company. The report continued that the LiveJournal users are hesitant that the new innovations planned for the company may turn the site into just another social network.
In the U.S. two-thirds of the LiveJournal users are female ages 15-20, where in Russia, 58% of the users are male and the site is known to attract intellectuals and functions as an alternative forum for many of the best-known authors in the country. “Historically, it is a group of people with very, very strong opinions,” said Paulson.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
