HipCricket, a mobile marketing company that creates measurable, real-time, one-to-one relationships between advertisers and their customers and prospects, has named Steven Siegel VP of Brand Solutions.
Siegel has developed successful mobile marketing programs for brands such as McDonalds, Viacom, Snapple and Ogilvy. He comes to HipCricket from sitting as VP of Mobile Marketing & Solutions at Enpocket (now Nokia Ad Solutions). This year HipCricket created promotions for M&M Mars, Nestle Waters, Chevrolet and Nintendo as well as others.
Eric Harber, HipCricket’s president and COO said “Steven’s expertise in integrated marketing and mobility, combined with his management acumen, further strengthens our ability to design and implement superior campaigns for our clients.”