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AzoogleAds Rolls Out The Epic Ad Center

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Dec 13, 2007 

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Sarah Novotny  |

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AzoogleAds Rolls Out The Epic Ad Center

AzoogleAds, a New York-based online marketing solutions provider, has announced the launch of its newest product, the “Epic Ad Center”. This is the latest in a string of strategic initiatives that will expand the company’s portfolio of advertising solutions for businesses of all sizes on a local and national level. “Azoogle’s business to date has been from large advertising companies. With The Epic Ad Center, we finally have options that appeal to small and medium sized advertisers, both local and national,” said Azoogle CMO Mike Sprouse.

The Epic Ad Center is based on the idea that every aspect of online advertising should be simple from the advertiser’s perspective, but requires rich data-mining and ad delivery technology in order to generate the highest yield for advertisers and publishers. “Advertisers using the technology should find the program simple and transparent. The simplicity is masking the complexity of the data and work put into the program,” said Sprouse.

Featured in the Epic Ad Center is the “Ad Wizard” which gives advertisers the ability to create display, text and coupon ads for free. Users upload their own images, text or logos into a variety of templates, and the Ad Wizard auto-generates flash banners in multiple IAB formats immediately. After this, advertisers can then choose to target their campaigns demographically, geographically and behaviorally. The service also has a fixed PPC pricing model.

AzoogleAds combines the ad inventory from the Epic Ad Center with that of its existing national advertisers. This means that small and medium business who otherwise could not afford to advertise on large web properties will have exposure on those sites. It is the use of scientific algorithms to optimize an advertiser’s campaign that sets Epic Ad Center apart from other self-serve platforms.

The service, currently in limited, invitation-only beta testing, marks the first effort by AzoogleAds to have a create-and-manage-your-own CPC platform. Sprouse concluded by saying “We have been in business for seven years. This was a demand-driven development. Small and medium sized advertisers were asking for ways to work with us. Now, we have something for everybody.”

Tags: ad-serving, azoogleads, CPC, epic-ad-center, PPC, self-serve-platform and technology

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