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AOL Completes Quigo Deal

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Dec 21, 2007 

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Sarah Novotny  |

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AOL Completes Quigo Deal

This week is the week of deals, first the FTC approves the Google and DoubleClick deal and now AOL has completed its acquisition of Quigo.

Quigo is a web site and content-targeted advertising company. The acquisition of Quigo lets AOL expand the use of contextual advertising – which matches ads to the contents of a Web page – across AOL’s own Web pages, as well as its third-party networks. Quigo will operate as a wholly owned subsidiary of AOL within its Platform-A organization. AOL originally announced its intention to acquire Quigo on November 7, 2007.

Tags: AOL, behavioral-advertising, finance and quigo

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