News Beats Yahoo in Reach

Written on
Dec 21, 2007 
Sarah Novotny  |

AOL’s is the winner. The ongoing battle between ad networks in reach has edged out Yahoo Advertising Network in reaching the most US home and work Internet users in November. reached 86 percent of those users while Yahoo reached slightly less with  85 percent.

ComScore also assessed the top web properties visited in November by US surfers. Yahoo’s and Google’s sites rated first and second, at 136 million and 131.5 million visitors. 

ComScore listed Google’s ad network in third, reaching 76 percent. Blue Lithium, a Yahoo ad network property, ranked fourth with 74 percent.

Microsoft managed to sneak past Time Warner/AOL into third place, 119.2 million to 119 million. Fox Interactive Media’s 81.3 million followed Time Warner to round out the top five.

Other noteworthy sites appearing in comScore’s top 50 for November by unique visitors included Ask (51.6 million), Apple (43.8 million), and Facebook (33.6 million).

Sarah Novotny is a contributing editor at Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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