A Viewpoint By Any Other Name

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brand2.jpgViewpoint, online marketing technology company announced that it has a new corporate brand, Enliven Marketing Technologies Corporation. Enliven Marketing Technologies will focus on creative delivery of PRM solutions for rich media display advertising, mobile marketing, in-game advertising and 3D widget marketing.

The company name change was approved by shareholders, with over 99% of voted shares in support of the name change. The new name will be in effect on January 1, 2008. Enliven will launch a fully integrated marketing plan in Q1 2008 including a new corporate website to support the new brand name and positioning.

As part of its growth strategy, in 2007 the company completed the build phase of its evolution which involved enhancing its technology platform and growing the company’s internet technologies through organic as well as strategic acquisitions. The most recent corporate acquisition was Springbox, an interactive creative marketing firm with expertise in digital Web marketing and content management technology.

Patrick Vogt, CEO of Viewpoint stated in the release that, “Over the past two years, we have fine tuned our technology and transformed our business model to successfully meet the needs of customers in this high growth industry. As we continue to increase our capabilities in the Premium Rich Media space, we are now at a critical inflection point in our growth which makes this the ideal time to relaunch the company with a new brand name. We have all the technology, products, tools and service solutions in place to experience significant growth in the near future. Our new corporate structure will also provide a competitive edge to develop and retain customers by cross-selling and up-selling all of the digital products and solutions we offer.”

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