Yahoo Wins Adobe, Google Shut Out
Adobe Systems Inc. and Yahoo Inc. plan to launch a innovative new service of ads in PDF documents. This will allow publishers to insert advertisements into many PDF documents such as online newsletters or other electronic documents.
For example, a company that publishes a daily bulletin for electrical engineers may open the content to digital camera companies, laptop computer vendors and other advertisers. The ads will contain links so the reader can go immediately to the advertiser’s Web site.If the reader decides to print the newsletter on paper, the ads — which appear online on the side of the document — disappear.The deal requires publishers to opt into the program, and it will distribute revenue from advertisers between publishers, Adobe and Yahoo. More financial details were not disclosed.
The service marks the first time Adobe has allowed dynamic ads into Portable Document Format, or PDF, documents. Unlike traditional ads, dynamic ads — like those placed online through Google Inc. or other networks — can be updated for particular audiences, or rotated so the same reader never sees the same ad twice.“We are creating opportunities for publishers to build new businesses around unique content that previously was just given away or not available to a mass online audience,” said Rob Tarkoff, senior vice president at San Jose-based Adobe. “As advertisers look to touch new audiences, readers can look forward to some exciting Adobe PDF content coming their way.”
Reader Comments.
Welcome to a brave new world of clutter.
Very Smart on Yahoo’s part … about time they beat Google to Something!
Darin
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
Features
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Difference Between Content Marketing and Custom Content | Using social media in content marketing | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Ecommerce Industry Roundup – Week of 1/30/12 « Ecommerce x Acadaca: [...] Managing Your Privacy in a Public Digital World via Adotas - Believe it or not,
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt - ADOTAS | Conversion Rate Optimization (CRO) | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }
- Latest Weird News | Weird & Strange: [...] go to the bathroom without their mobile phone. Seventy-five percent of … Read more
