Yahoo Gets Passport To Asian Mobile Market

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airplane.jpgYahoo Inc. has been growing its mobile business this year and recently made new deals to offer mobile web services through nine operators across Asia. Today the company said it was introducing a service called Yahoo G in traditional Chinese in Taiwan. The deals being reported build on six deals announced in June.

Marco Boerries, Yahoo’s chief of mobile said to Reuters “Those 16 deal will give us roughly 40 percent coverage of all subscribers in those countries.” The race for mobile partnerships is on. Yahoo’s strategy has been to focus on mobile web subscribers rather than create an entirely different option as Google is doing with their plan to offer software to create new internet-ready phones.

Boerries told Reuters that there are more deals to come. “We have a clear goal to lead the market. The goal is to exceed 50%.”

Yahoo’s efforts in Japan and China consist of working through joint ventures which handle deal-making with mobile operators. Other partnerships being unveiled today including Indian carriers: Aircel Ltd, BPL Mobile and BSNL; as well as two Malaysian carriers and two Indonesian carriers, one in Hong Kong and one in Singapore.

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