http://www.adotas.com/2007/11/study-shows-in-context-out-performs-general-ads/ Where Interactive Advertising Begins Fri, 10 Feb 2012 17:07:34 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2007/11/study-shows-in-context-out-performs-general-ads/#comment-185025 November 5, 2007 | next media update Mon, 05 Nov 2007 17:18:27 +0000 http://www.adotas.com/2007/11/study-shows-in-context-out-performs-general-ads/#comment-185025 [...] Study: In Context Out Performs General Ads ADOTAS Seeing an ad in context on a web page has a direct positive impact on ad effectiveness, according to a pilot study conducted by OTX (Online Testing eXchange), a consumer research and consulting firm. Advertising placed on relevant pages of content on neutral and general interest websites outperformed the same advertising on out of context pages and equaled the response to the same ad on a highly relevant website. The study, the first in a series, was commissioned by ContextWeb, creator of online ad exchange ADSDAQ. Source> [...] [...] Study: In Context Out Performs General Ads ADOTAS Seeing an ad in context on a web page has a direct positive impact on ad effectiveness, according to a pilot study conducted by OTX (Online Testing eXchange), a consumer research and consulting firm. Advertising placed on relevant pages of content on neutral and general interest websites outperformed the same advertising on out of context pages and equaled the response to the same ad on a highly relevant website. The study, the first in a series, was commissioned by ContextWeb, creator of online ad exchange ADSDAQ. Source> [...]

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