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Social Networking Surrounding A Value –Pringo & PCGCampbell Unite

Written on: Nov 1, 2007
Author: Sarah Novotny |
: Share; Social Networking Surrounding A Value –Pringo & PCGCampbell Unite

PCGCampbell, an integrated communications company has decided to use Pringo’s white-label social networking platform for an innovative new campaign for Yokohama Tire Corporation (Yokohama). Pringo’s technology is being used to power a social media site for a contest to promote Yokohama’s passion for the environment by creating an environmental community.

An online community forum for consumers across the nation was created by PCGCampbell where users can communicate and create profiles, as well as form sub-communities. Visitors can also submit their own environmental projects to possibly win prizes. Vice president of PCGCampbell, Dan Criscenti said “Using Pringo’s technology we have combined social networking with a message that is representative of the brand. Lessen the impact on the world. Make the world a better place.”

The technology that Pringo offers, allows a brand to create a community for their existing and potential customers within their already established site. This not only keeps customers at home with a brand, but increases brand awareness gives the user power with the interactive nature of these features. “Social networking tool put users in charge of marketing,” Criscenti continued. “By watching the movements of users, it will be much easier for marketers to give them what they want.” Yokohama is intent on providing users with the information that it is a socially-aware tire manufacturer that is focused on protecting the Earth.

“We needed this project done very quickly, and Pringo’s ability to affordably deploy our application within a tight time frame made them an ideal partner. Pringo’s customer care reflects the quality-of-service we aim to offer our clients, and its flexible, scalable platform has us recommending social media projects to many of our clients as part of their online marketing initiatives,” said Criscenti.

“Ad agencies, site development companies and brand companies are seeing the impact of community tools and user generated content. They are looking for new and cutting edge campaign solutions and they look to PCGCampbell for those cutting edge campaigns. They, in turn look to Pringo,” said Gary Hall, president of Pringo. “PCGCampbell’s customer base, ranging from automotive manufacturers and motor sports companies to financial services clients and non-profit environmental organizations, can benefit greatly by adding a social media aspect to their site.”

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Tags: environment, pcgcampbell, pringo, social-networking-tools, Web-Sites and yokohama

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