Publicis CEO Calls Facebook Out
Maurice Levy, CEO of Publicis has put out a warning against the supply and demand dilemma of online advertising dollars.
“Everyone is seeing advertising as the manna,” Levy was quoted to say in the Financial Times. “Far too many people are building plans based on advertising and they may well be disappointed because there is not enough money for everyone.” This quote came from a talk Levy gave at the Monaco Media Forum in which he likened this new trend of ad-dependant revenue models to the dotcom crash ten years ago.
“It’s exactly the same situation as we saw at the end of the 1990s, when everyone thought that because he had a website he’d get the valuation. Now everyone building a Web 2.0 operation believes he will receive the advertising,” Levy continued.
He spoke of the issues facing social networks such as Facebook, including the concern over alienating users with the new advertising model. “I’m not sure we’ve found the right way of communicating with that audience,” he said. According to the report he did add that online advertising will continue to grow at a strong pace.
Barry Diller of IAC said also commented on the $15 billion valuation of the company due to the $240 million Microsoft investment. He claimed that this was a strategic move to prevent Google from owning the property and being quoted in the Financial Times to say “If it’s real money it’s insane. Let them sell another 99% for $14.8 billion and I’ll believe it.”
Reader Comments.
The issue is not the lack of dollars, it will be in the value of the audience as measured by response. The fragmentation of consumer attention across all their media consumption will continue, eventually leading to more ad dollars spread among more web sites, rather than many dollars on any one site.
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
- ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
- Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »
Features
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
- Taking Social Media Analytics to Fashion Week February 3rd 2012
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
- Site Producer
Recent Comments
- Google’s “Good to Know” May Not Be Good for Me | Money Maker Machine: [...] Permalink [...]
- Jennifer Peterson: I love how your newsletter expands my thoughts. I can always count on your articles
- Google’s “Good to Know” May Not Be Good for Me | Connecticut News | Connecticut Breaking News Headlines | News Directory: [...] Permalink [...]
- Technology: 8 Reasons Why Social Media is Essential for Your Business « Mom it Forward: [...] their social media efforts, there are some real returns that companies report. According to
