• Comment
• Print Article
• Email
• Permalink

Newspaper 3Q Revenue Down

Written on

Nov 20, 2007 

Author

Sarah Novotny  |

Share

Newspaper 3Q Revenue Down

As online advertising continues to grow at unprecedented rates mainstream advertising like television and newspapers continue to suffer. Advertising revenue at

U.S. newspapers fell 7.4 percent in the third quarter, an industry group reported Tuesday. This extremely sharp decline is attributed to the loss of classified ad revenues. Online advertising at newspapers climbed 21 percent to $773 million in the latest period compared with a year ago. Online ads now make up about 7.1 percent of the industry’s revenue, versus 7.0 percent in the second quarter and 5.4 percent in the third quarter of 2006.Revenues from print advertising fell 9 percent to $10.1 billion in the three months ending in September, the Newspaper Association of America reported, led by a 17 percent tumble in classified advertising. Within classified advertising, real estate ads took the hardest hit, down 24.4 percent in the quarter, help-wanted ads fell 19.7 percent and ads for cars fell 17.7 percent.Broader economic factors such as the housing slump are weighing heavily on certain types of newspaper advertising, particularly real estate ads. But newspapers are also feeling the pinch from online alternatives to newspaper classified advertising, such as Web sites run by real estate brokers or help-wanted postings on sites like Craigslist.However the pace of gains in online newspaper advertising, while slightly better than the 19.3 percent gain posted in the second quarter, trailed the 25.3 percent overall increase in online advertising for the same period, according to the Interactive Advertising Bureau. 

Subscribe to the free Adotas.com Newsletter

Reader Comments.

• Pingback from 5691gerg » Blog Archive » Half Full or 3/4 Empty?

Leave a Comment

Add a comment

Name

Email Address

URL

Comment

No Tags

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• Facebook’s IPO: You Knew It Was Coming
• Infographic: The Evolution of Marketing Automation
• Welcome Aboard: New Hires at BrightRoll, AdSafe, More
• Now You Can Be a Certified Digital Media Sales Pro through the IAB
• Adometry Leverages Attribution Data in a New Media Modeler

• Once Facebook goes public, what's the most important thing it'll need to do in order to live up the expectations of its real value?

  • Nothing. It's already there.
  • Get serious about display ads.
  • Educate advertisers and brands about how to turn posts into profits, and/or facilitate F-commerce.
  • Hope and/or pray Google doesn't retool Google+ as a viable competitor.

  View Results

   Loading ...

• Polls Archive

Latest News

• Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
• Infographic: The Evolution of Marketing Automation May 18th 2012 ADOTAS – Marketing automation — the process of automating a [...] more »
• Welcome Aboard: New Hires at BrightRoll, AdSafe, More May 18th 2012 ADOTAS – While one internet-related company has pretty much dominated [...] more »
• Now You Can Be a Certified Digital Media Sales Pro through the IAB May 17th 2012 ADOTAS – You think you’re a digital sales pro, but [...] more »
• Adometry Leverages Attribution Data in a New Media Modeler May 17th 2012 ADOTAS – Attribution and ad verification technology provider Adometry has [...] more »
• GM Yanks Facebook Ad Spend: Cluelessness, Bad Analytics or Strategic Statement? May 16th 2012 ADOTAS – General Motors‘ announcement yesterday that it was pulling [...] more »
• Velti “State of Mobile Advertising” Report: AT&T, Apple Crush Competition May 15th 2012 ADOTAS - Mobile advertising services provider Velti has shown a [...] more »

News Archive

Features

• Infographic: The ROI of Tag Management May 21st 2012
• Digital Goes Offline: Can Brands Take Back the Store? May 21st 2012
• What Does the Ideal Publisher Look Like? May 21st 2012
• Thoughts on the Affiliate Brain Drain May 18th 2012
• Infographic: Big Brands Should “Think Global, Act Global” on Facebook May 17th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• Business Director-IEB-Microsoft Studios (792444)
• Marketing Communications Manager, Senior-IEB-TV &
• Senior Industry Marketing Manager - Media and Ente
• MARKETING DIRECTOR (medical software company)
• Senior Product Marketing Manager

Recent Comments

• Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the
• Facebook’s Anticlimactic IPO | LNP Studios: [...] Get more details here: Facebook’s IPO: You Knew It Was Coming. [...]
• Bob Gordon: How has this circus helped anyone other than the sand hill crowd? Has it helped
• Facebook’s IPO: You Knew It Was Coming: [...] For more insights on what GM’s ploy might mean for Facebook and for the