Netpop Takes The Veil Off The Chinese Market
Netpop.com, a consumer market-data web site, recently came out with a report that is one in a series to come of studies on various international consumer behavior markets entitled “Netpop|Nations: China and the U.S. Web 2.0 Behavior.” This report outlines insights on Chinese consumer behavior that may assist American companies looking to expand into this somewhat untapped, burgeoning marketplace.
One of the major findings was that user-generated content influences about 58% of all purchases in China compared to only 19% in the United States. This means that social media companies stand to benefit from their current business practices. These consumers are highly engaged online with a 47% total of broadband users posting comments on blogs, chat rooms and forums compared to only 28% of broadband users in the U.S. Managing director of Media-Screen LLC and creator of Netpop Josh Crandall said “The pull market trend is only accelerating. There is a wide gap found between consumer behavior and the allocation of marketing assets. We’re really attempting to provide CMOs the evidence to back up their case for increases online ad expenditures.”
Search engines also proved to be the most influential source for making purchase decisions in both countries with 46% of Chinese broadband consumers using search and 25% of U.S. broadband users using search for purchase decisions. Crandall continued “As companies increasingly target a worldwide audience through Internet technologies, it is critical for marketers and product developers to understand the unique perspectives that countries exhibit in the adoption and use of these technologies. Today’s data suggests that Chinese consumers frequently turn to one another, in addition to corporate media sources, when making purchase decisions.”
Other insights include that the average broadband user in China is 32 years old which is 10 years younger than in the U.S.; and 75% of Chinese online consumers access the Internet from work, compared to only 41% of Americans. Netpop makes this information easily accessible and affordable all people looking to utilize study information.
There are options to pick specific graph information on the site as well, allowing a cost-effective way to find data that is relevant to each individual searching rather than the sometimes wasted time and money buying the entire report. The entire report is also available on the site. It is important to understand the mindset of the Chinese consumer as it is the second largest online community and the next frontier for online advertisers and marketers.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
