NBC Grabs Quarterlife
As we pusblished recently in ADOTAS article ‘Content is King’, a need for quality and unique content is ensuring the limited sources of original content are being licenced or acquired. The recent announcement by NBC to acquire content from the MySpace series Quarterlife is a first and unlikely to be the last in a series of content deals being discussed at the networks.
The Quarterlife series is about a 20-something girl blogging about her the antics of her friends. Like most reality minded shows, the Quaterlife attempts to capture the attention of reality voyeurs. The 36 eight-minute episodes will become a six-part one-hour drama on NBC.com. Edward Zwick and Marshall Herskovitz, originators of Quarterlife, will retain complete ownership and creative control of the program. NBC will be contribute to production and development costs.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- Holiday Hootenanny: Win the Ad WAR November 20th 2008
- When Boomers, Gen Y Collide November 20th 2008
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
- Got Game Ads? Why You Need Them NOW November 17th 2008
Latest News
- Yahoo Sells Off Shopping Site at Discount November 21st 2008
- Paper-Loving Paramount Goes Digi November 21st 2008
- Google Personalizes Search Results November 21st 2008
- Verizon Staff Hacked Into Old Obama Account November 21st 2008
- IAB: Q3 Raked in $5.9B November 21st 2008
- Ad Spend Forecast Down Overall, Online Safe for Now November 20th 2008
- Will Bandwidth Limits Kill the Video Ad? November 20th 2008
- Yahoo To Power T-Mobile Portal November 20th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
