As we pusblished recently in ADOTAS article ‘Content is King’, a need for quality and unique content is ensuring the limited sources of original content are being licenced or acquired. The recent announcement by NBC to acquire content from the MySpace series Quarterlife is a first and unlikely to be the last in a series of content deals being discussed at the networks.
The Quarterlife series is about a 20-something girl blogging about her the antics of her friends. Like most reality minded shows, the Quaterlife attempts to capture the attention of reality voyeurs. The 36 eight-minute episodes will become a six-part one-hour drama on NBC.com. Edward Zwick and Marshall Herskovitz, originators of Quarterlife, will retain complete ownership and creative control of the program. NBC will be contribute to production and development costs.