Microsoft May Acquire Musiwave
Today, Microsoft announced that it has entered an exclusivity agreement around its intention to acquire Musiwave SA, an openwave company and provider of mobile music services to operators and media companies. This acquisition would integrate Musiwave’s relationships with music labels, mobile operators and device makers with Microsoft’s Connected Entertainment services including MSN and Zune. Should the acquisition go through, Musiwave will stay located in Paris.
Pieter Knook, SVP of the Mobile Communications Business at Microsoft stated “Bringing Musiwave on board would provide an opportunity for Microsoft to explore new areas in the mobile space previously untapped, and to showcase the power of software plus services. This contemplated acquisition reflects Microsoft’s recognition of the software and technology expertise in Europe.”
As of today, Microsoft mobile technology runs on a variety of mobile platforms, featured on over 140 mobile phones made by 50 handset makers, sold by over 160 mobile operators around the world. According to research firm Ovum, 1,160 million mobile music phones will be shipped worldwide in 2010.
Article Sponsor
More News
Reader Comments.
No comments yet
Leave a Comment
Features
- With Ads, Pretty Is as Pretty Does November 21st 2008
- Holiday Hootenanny: Win the Ad WAR November 20th 2008
- When Boomers, Gen Y Collide November 20th 2008
- How Google Is Jeopardizing Search Biz November 19th 2008
- Click Fraud To Shape Ad Decisions in 2009 November 18th 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
Latest News
- Goodmail Reels in $20M November 21st 2008
- Yahoo Sells Off Shopping Site at Discount November 21st 2008
- Paper-Loving Paramount Goes Digi November 21st 2008
- Google Personalizes Search Results November 21st 2008
- Verizon Staff Hacked Into Old Obama Account November 21st 2008
- IAB: Q3 Raked in $5.9B November 21st 2008
- Ad Spend Forecast Down Overall, Online Safe for Now November 20th 2008
- Will Bandwidth Limits Kill the Video Ad? November 20th 2008
Reader Favorites
Classifieds
Most Commented
- Targeting Is the Ad Network "Killer App" (7)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Vengence is Mine Saith Ballmer (4)
- Marketing Secrets of an Online “Lurker” (3)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Federal Bailout Proposed for Online Ad Industry (3)
- What Obama's Win Means for Advertisers (3)
- The Coming eRevolution in Online Marketing (2)
