InSkin Launches Video Ad Solution
Today, InSkin Media has launched InSkin, an online video advertising format and ad serving platform that allows advertisers to target individual online video consumers with contextual, interactive advertising for every second of video they view.
The platform delivers interactive display space in a customizable Flash ‘skin’ integrated around the video media player. This delivers continuous brand visibility and extended call to action opportunities for advertisers without interrupting the video experience.
The UK has already responded to this format with sign ups by Dennis Publishing and Emap thus far. This format not only effectively monetizes premium content, but user-generated content as well.
Nick Jenkins, Group Head of Digital at Emap Advertising comments in the release: “Online video viewing is undergoing huge growth across our digital portfolio and effective monetization of this content is essential to maximize our advertising revenues. With the InSkin format we can now offer the rich media experience of pre-roll to advertisers supported by longer brand exposure measurable by the second and an extended opportunity for consumer interaction with the advertiser. Ultimately, InSkin provides more effectively monetized real estate for Emap video content.”
CEO of InSkin Media and creator of InSkin, Patrick Knight said “In Skin ends ‘banner blindness’ and ‘pre-roll impatience’ by positioning the advertising messages as an integral part of the media player, where the viewer’s eyes are fixed.”
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