IAB Study Shows: Money Does Grow On Trees!
According to numerous reports, online ad revenues in Q3 of this year have increased by over 25% to an industry astounding $5.2 billion according to a report by the Interactive Advertising Bureau.
This is an increase of $1.1 billion over the third quarter last year, and revenues were almost a full 3% higher than second quarter this year. The stack up of quarterly revenue has shown lofty goals being met and surpassed with $4.9 billion in Q1, $5.1 billion in Q2 and $5.2 billion in Q3 for a current collective total of $15.2 billion.
Last year at this time the total of ad revenues was $12.1 billion, this means that revenue has increased by 26% according to the IAB. Randall Rothenberg, president and CEO of the IAB stated “Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy.”
Currently ad revenues are estimated to break $20 billion this year according to many analysts, proving that money really does grow on trees. Newer platforms that attract consumers specifically can claim most of the responsibility for this growth including broadband video, social media and rich online and mobile apps.
It’s the promise of targeting consumers online that’s driving money away from traditional media and online. With this capability the globe is not only getting smaller but the possibilities for advertisers are growing. This is also the number one reason for The Great Acquisition Frenzy of ’07, which stands to spill over well into 2008. Even though it is late fall, the revenue orchards are in full bloom and a deep hue of green.
No Tags
Article Sponsor
More Features
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Bob: and just like that he got fired.
- 101 Best Twitter Apps Blog » Blog Archive » Social Networking: Without a Champion, Enterprise Social Tools Sputter – Formtek Blog (blog): [...] And Cons Of Social Media In Education …mediabistro.comMashable -Minnesota Daily -ADOTASall 97 news [...]
- The Rise of the Data-Driven CMO | ADMA Blog: [...] of information transparent to customers also stand to gain financially. According to a separate
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads
