• Comment
• Print Article
• Email
• Permalink

HipCricket Keeps Radio Relevant With Mobile

Written on

Nov 14, 2007 

Author

Sarah Novotny  |

Share

HipCricket Keeps Radio Relevant With Mobile

A company starting to make a solid name for itself is HipCricket. The three and a half year old mobile marketing company has grown over 250% this year with the influx of companies becoming interested in mobile marketing services. The company functions as a conduit between advertisers or broadcasters and consumers. Working with many radio channels, HipCricket is bringing a new vitality to certain aspects of traditional media.

In speaking with Jeff Hasan, CMO of HipCricket, he spoke about the impact of new devices and the logical move to mobile. “We’ve definitely had a lot of traction this year. New devices becoming mainstream open up conversations about mobile marketing,” he said. “Brands and agencies are starting to realize that they need mobile campaigns.”

Two successful campaigns the company conducted this year were with Clear Channel Los Angeles for KIIS L.A. The first one was a giveaway for a concert called Wango Tango. For this, listeners were encouraged to text “Wango” to the station’s short code to find out which song to listen for during a specific hour in the day as the cue to call to win tickets. The station got an average of 1,038 texts a day and a total of 28,025 texts by the end of the campaign.

For another campaign called “Homecoming Concert” held last month, there was a text crawl displayed on the two side-stage jumbo screens at the concert. This crawl showed shout out text messages and sponsored messages. In the six hours of the concert, 13,897 messages were sent.

HipCricket continues to create relevant and interactive campaigns for brands to use to reach out to the mobile audience.

Tags: clear-channel, hipcricket, kiis-l.a. and Mobile-Marketing

• Comment
• Print Article
• Email
• Permalink

Article Sponsor

More News

• BlueKai Report Explains DMPs to Publishers
• Funding in Brief: $10M for Spongecell, $8M for Prolexic
• Google AdMob Axes Minimum Bids, Targeting Fees
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads
• Facebook to Serve Mobile Ads in Coming Weeks

• Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

  • Mobile. Smart devices have become standard, and advertising is only going to become more creative there.
  • Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.
  • Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.
  • Tempting as it might be, I don't want to get too involved in one aspect.
  • See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

  View Results

   Loading ...

• Polls Archive

Latest News

• BlueKai Report Explains DMPs to Publishers February 10th 2012 ADOTAS - BlueKai released a report this week on the [...] more »
• Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
• Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
• Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
• Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
• Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »

News Archive

Features

• BlueKai Report Explains DMPs to Publishers February 10th 2012
• Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
• With gTLDs, Global Branding Starts with a Name February 9th 2012
• Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
• Case Study: Social Ad Effectiveness February 8th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Reader Favorites

Classifieds

• PS Technical Writer - SEO Data Analyst
• Interactive Project Manager
• Media Buyer
• PHP Software Engineer (Facebook Platform/Social AP
• SEO/Marketing Internship at Green Education Startu

Recent Comments

• HootSuite Social Media Management » More Apps, Open API, and the Solution Partner Program ~ News Roundup: [...] mentioned in our HootSuite’s Super Bowl XLVI Social Media Recap, adotas and MediaPost analyzed our
• News about Google Adwords issue #412: [...] ads for AdWords to adCenter and align with industry standards, adCenter has chang
• VB: What exactly makes an ad "high quality"?
• Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile - ADOTAS | Mobile2 | Scoop.it: [...] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; }