A company starting to make a solid name for itself is HipCricket. The three and a half year old mobile marketing company has grown over 250% this year with the influx of companies becoming interested in mobile marketing services. The company functions as a conduit between advertisers or broadcasters and consumers. Working with many radio channels, HipCricket is bringing a new vitality to certain aspects of traditional media.
In speaking with Jeff Hasan, CMO of HipCricket, he spoke about the impact of new devices and the logical move to mobile. “We’ve definitely had a lot of traction this year. New devices becoming mainstream open up conversations about mobile marketing,” he said. “Brands and agencies are starting to realize that they need mobile campaigns.”
Two successful campaigns the company conducted this year were with Clear Channel Los Angeles for KIIS L.A. The first one was a giveaway for a concert called Wango Tango. For this, listeners were encouraged to text “Wango” to the station’s short code to find out which song to listen for during a specific hour in the day as the cue to call to win tickets. The station got an average of 1,038 texts a day and a total of 28,025 texts by the end of the campaign.
For another campaign called “Homecoming Concert” held last month, there was a text crawl displayed on the two side-stage jumbo screens at the concert. This crawl showed shout out text messages and sponsored messages. In the six hours of the concert, 13,897 messages were sent.
HipCricket continues to create relevant and interactive campaigns for brands to use to reach out to the mobile audience.