DoubleClick’s New Widget Dashboard
DoubleClick Inc., announced the availability of the DART® for Publishers (DFP) Dashboard, The new DFP Dashboard combines Web 2. and graphical displays – transforming common advertising operations tasks such as monitoring campaign performance and troubleshooting delivery issues.
With the DFP Dashboard, information is presented in customizable tools called widgets designed to enable users to configure their dashboards to show the information most relevant to their role. We invested in the DFP Dashboard to create a flexible new platform that provides our clients with enhanced visibility designed to improve their ad operations efficiency and responsiveness,” said Jonathan Bellack, vice president Publisher Core Products for DoubleClick.
“This new interface represents our ongoing commitment to leverage the latest in Web technology to help our customers meet the rapidly changing demands of the digital advertising business.” DoubleClick also announced its intention to use the Dashboard as a platform for the future to unify data from across its entire product suite and beyond to provide enhanced operational visibility for media sellers.
Upcoming widgets are expected to include enhanced DART Adapt optimization reporting and a widget integrating DoubleClick’s DART Sales Manager workflow and finance management tool.
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