Dell Delivers Holiday Wishes
This holiday season, Dell has decided to kick things up a notch and create a large-scale interactive campaign for potential holiday buys. Creating a “constellation of celebrities,” each representing a different selling style, a user can choose a star to make a case to family or friends for the Dell product they were hoping to receive for the holiday.
YoursIsHere.com is a complete site for visitors can select the product and a sales pitch they want a celebrity to make on their behalf through a video clip. This email will link back to the page which even has a PayPal option for gifters to purchase on the spot. “We created a campaign based around wishing,” said David Clifton, director of marketing and communications for Dell. “The initiative is meant to make it easy and fun for a customer’s holiday gift wishes to come true.”
VP of sales and marketing for Dell’s consumer business Michael Tatelman said “With YoursIsHere.com, Dell is helping customers connect with their friends and family in personal, unique and entertaining ways.” Celebrities that have taken part in the campaign include: Burt Reynolds, Chuck Liddell, Brooke Burke, Estelle Harris, Ice T and Vivica A. Fox.
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