Comments on: Content Is Still King http://www.adotas.com/2007/11/content-is-still-king/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Steve Hamkins http://www.adotas.com/2007/11/content-is-still-king/#comment-191562 Steve Hamkins Wed, 14 Nov 2007 23:43:53 +0000 http://www.adotas.com/2007/11/content-is-still-king/#comment-191562 In your example, the ad message is neither time nor place shifted. You are simply allowing the consumer to select the message. But following your point, then where do you time/place shift the ad to? The 25% of subscription or free content is already being sold, so the ad can't be delivered there. And, unless the delivery occurs outside of the browser experience, the delivery is still occuring in the misfit environment to which advertisers are adverse. In your example, the ad message is neither time nor place shifted. You are simply allowing the consumer to select the message.

But following your point, then where do you time/place shift the ad to? The 25% of subscription or free content is already being sold, so the ad can’t be delivered there. And, unless the delivery occurs outside of the browser experience, the delivery is still occuring in the misfit environment to which advertisers are adverse.

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