BiggerBoat Launches Vertical For Entertainment
BiggerBoat.com launched its first interactive vertical ad network this week. The provider of searchable music and movie information has built a platform for an interactive vertical focused on utilizing the pull of entertainment to help advertisers engage target audiences. The network reaches over 15 million unique users a month. BiggerBoat will use its proprietary AdMatch targeting platform to automatically place ads next to and within the music, movies, games, TV shows and celebrities that coincides with the brand image.
“BiggerBoat’s AdMatch is the world’s first entertainment-focused online targeting platform.” says Adam Lilling, BiggerBoat’s Co-Founder and CEO. “At the core of AdMatch is a sophisticated entertainment recommendation engine that combines advanced algorithms with an expansive database of over 13 million entertainment properties. Coupled with detailed demographic and psychographic profiles, AdMatch automatically extends the reach of campaigns while preserving targeting accuracy.”
Barbara De Lury, BiggerBoat CTO and co-founder stated “BiggerBoat AdMatch helps create the message, delivers it, optimizes it as users interact with it and provides post campaign reports full of insights to inform future creative and media decisions.”
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