AOL To Acquire Quigo
In an effort to keep up with competitors Microsoft, Google and Yahoo, it has been reported that AOL is looking to buy Israeli company Quigo.
AOL may potentially spend $300 million on the company. Quigo assists advertisers place contextual ads on sites, allowing AOL to deliver more relevant ads to its users.
Quigo’s two major online advertising products are AdSonar, which is similar to Google AdSense, and FeedPoint, which places ads on online publishing sites or search results.
The company currently has $45 million of investments from Highland Capital, Steamboat Ventures and other investment firms. This signifies the company’s presence in the online ad race.
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