AOL has has relaunched the gaming site Games.com to broaden its advertising capabilities and demographic reach by creating a new look, easier navigation and a more diverse library of games. The retooled site, which will add twenty new games by year’s end, will also facilitate collaboration among players by offering user-generated game reviews, tips and ratings.
“The newly re launched Games.com is the ideal portal for advertisers to target an engaged audience. The site’s current and expanding game roster and easier navigational capabilities will make it a mainstay for gamers of all ages.” said Ralph Rivera, Vice-president of AOL Games.
To provide partners with multiple advertising opportunities, the new site will feature deep, in-game advertising integrations in several online games such as Bingo and Solitaire. In addition, pre-roll ads and in-game interstitial’s will also provide advertisers with a variety of methods to target an engaged audience. In an effort to expand the site’s demographic reach, Games.com will offer players of all ages a variety of gaming choices, while AOL’s games.aol.com will still target traditional adult gamers.
Games.com will feature more than 400 online and downloadable games and will add twenty new single and multi player exclusive online games such as multi player Solitaire to its roster by the end of the year. The site will continue to develop the next generation of single and multi player games to include card and board games, casino games, puzzles and more. These enhanced games will feature tournament functionality, a prizing system, player profiles and state of the art graphics.
“By offering next generation online games and continuing to partner with all the leading game casual downloadable publishers, Games.com will be able to offer the best selection of online and downloadable game content on the Web. The new community features will provide a destination where people can experience the games they love while connecting with players from around the world.” said Greg Mills, director of AOL Games.