It’s November – the Sox have another world championship, it’s dipping into the chilly 70s down here in south Florida, and thousands of us are flocking to New York City for what promises to be the biggest ad:tech to date!
Today, most of us are probably filling in empty slots for meetings, finalizing client lunches and dinners, and shopping for appropriate clothing for the conference – it should be dipping into the low 40s and even high 30s toward the middle of the week. However, aside from all the business, there are plenty of diversions during the conference. Take some time to network with clients in a more informal setting – or even take a break from the business talk entirely. Here are some suggestions to make your busy ad:tech week more bearable.
On Sunday at 4:15pm, most of the free world will be somewhere watching the wicked good Tom Brady and his New England Patriots take on their AFC rivals the Indianapolis Colts in what could be a preview to the AFC Championship game in January. For those that don’t follow pro football, this is the first time in history that two undefeated teams have played against each other this late in the season. It’s already being billed “The Game of the Year”, “The Game of the Century”, yada yada yada. Hopefully the game lives up to all the hype.
Most of the ad:tech parties begin on Sunday evening – please be aware that some of these parties are public with RSVP or tickets, some are private and invite-only, and some won’t even let you in if you have a Y chromosome! The “Cocktails in the City” event is one such party – it’s held by the Glam Interactive Group, a female-only networking group. Sorry fellas! Hell, I wouldn’t mind donning a wig to get in that event! For those not attending the Glam event, you can get some free drinks at XY7.com’s “No Bull Party”. This event takes place Sunday night at Johnny Utah’s, who boasts the only mechanical bull in the city. Text “NOBULL” to 313131 to get directions and for more info on the party.
Monday promises to be the busiest night of the conference. Partners Edge is hosting an evening of food, drinks, and laughter at the famous Laugh Factory – hors d’ouevres and cocktails at 6:30pm, with the comedy show starting at 7:30. After that, there’s a slew of events going on: Datran and Lead Flash kick the night off at 8pm with their “Outperformance Party” at Marquee. Starting at 8:30pm, MediaWhiz hosts their ever-popular Poker Tournament at Club Strata. The winner of this tournament gets an entry into the World Poker Tour’s “Battle for the Season Pass II”. This MediaWhiz event is always a fun time for both the participants and those in attendance to watch and cheer their favorite participant on.
The night’s biggest bash, “The Money Makers Party”, goes from 9pm until 2am at Pacha. This event boasts 3 floors, with Kool DJ Red Alert spinning on the main floor. Rob Base will be performing his hits “It Takes Two” and “Joy and Pain”, and Turbo from the movies “Breakin” and “Breakin 2” will be hosting a breakdance contest. This Headlines & Heroes mega-party is brought to you by Jamster, ClickBooth, XY7, Options Media, Rocket Profit, Zanox, Pepperjam, EDebit Pay, CPA Paradise, Vayan, The BizOpp Network, Grey Goose, Active Response Group, Corzo, and Ybrant. Anybody else want to jump in? Please be aware that all of these events require you to RSVP – nothing is worse than waiting in line in the cold only to find yourself turned away at the door. If you are not already working with the sponsors of these events, maybe you should be!
As always, there is a lot to do after a long day of meetings, but remember – there’s another long day of business on Tuesday! Don’t overindulge on Monday night or pay the consequences on Tuesday morning – or do as the experienced ad:tech alumni do, and schedule your meeting accordingly. Have a safe, enjoyable, and productive conference, and I’ll see you in New York!