Ad:Tech New York: Are You Ready?
thursday, november 8, 3:00pm – 4:00pm
Optimizing Your Email to Maximize Your Return
How do you deliver the right message to the right people at the right time? Email optimization is a process that starts by ensuring that you’re sending trusted email that ISPs will deliver to the intended recipients, including a strong call to action and optimizing your content to drive conversions and deliver the highest returns. Whether you’re managing your email communications internally or partnering with a third-party delivery service, discover the best practices you need to put in place to maximize your ROI. Hear from the experts as they lead you through strategies to move prospects from awareness to interest to purchase.
thursday, november 8, 3:00pm – 4:00pm
Remodeling the Online Store: Are Features & Functionality Enough?
During the past year, many major commerce players such as Wal-Mart and Kohl’s have made significant investments into re-launching their Web sites with massive design changes. What are the driving forces behind these decisions? While many redesigns occur to take advantage of improved technologies to streamline the experience, what else can be done to set Web sites apart? Attendees participating in this workshop will discover what new technologies leading retailers are employing in Web site redesigns and which features they consider a standard versus a differntiator. You’ll also learn how adopting Web 2.0 features such as rich media has impacted how Web sites look and engage the consumer and how customer feedback and consumer-generated media are influencing key decisions. Don’t miss this lively discussion and walk away with key insights into current and future commerce models.
thursday, november 8, 4:15pm – 5:15pm
Digital Advertising Networks: Making Sense of an Evolving and Expanding Landscape
The definition of an online advertising network continues to evolve. From traditional online advertising networks, to online gaming networks, to emerging widget-based networks, to online advertising exchanges, to online syndication networks, to more niche-focused behavioral targeting networks and others, marketers and their agency buyers are faced with an array of choices when considering a “network buy” in the digital universe. Do you buy through a traditional online network? What is the difference between a rep firm and a network? How does a widget network actually work? Is there quality inventory out there? What are the targeting opportunities and ROI trends in this space? This panel brings together buyers and sellers to talk about the emerging network landscape and value proposition of the online network buy. This session dissects the current landscape and analyzes current inventory analysis, targeting and optimization capabilities and ROI analysis. In addition to hearing from the sellers, leading executives share their thoughts from the buy-side in regards to where they see the opportunities and the potential danger zones and pitfalls in this rapidly evolving and often mysterious marketplace.
thursday, november 8, 4:15pm – 5:15pm
The Podosphere: Everything You Need to Know for Success in One Hour
Podcasts and vidcasts are both a marketing platform and a media opportunity. Find out if you should be creating a podcast at your company to engage and retain customers or if advertising in or sponsoring a podcast or a series of shows is right for your media mix. Now that media is portable and on-demand, found on iPods, MP3 players, iPhones, mobile phones, PSPs and TiVOs, you need to follow your customer’s media consumption with your messaging right onto their devices. You will hear from leading research firm Edison Research about the size, scope and consumer adoption of the podcasting phenomenon and how to podcast for profit from leading industry consultant and author Leesa Barnes. You’ll learn how a media powerhouse like NPR has created a new revenue stream through portable media and how their sponsorship programs are served and measured. You’ll also get specifics from two new media publishers about how you can buy across networks and/or create your own show and you’ll hear from the originator of the Open Metrics Initiative about what can be measured in advertising and audience so you can confidently start bringing your message to this greenfield opportunity for marketers. These speakers are all part of the Association for Downloadable Media – an ad:tech partner organization, ensuring that you’ll get an objective fact-filled perspective on this new category of Web 2.0 media.
thursday, november 8, 4:15pm – 5:15pm
The Evolution of Affiliate Marketing
Last year, MarketingSherpa estimated that affiliates worldwide earned $6.5 billion in bounty and commissions in the areas of retail, personal finance, gaming and gambling, travel, telecom, education, publishing and forms of lead generation other than contextual ad networks. Far beyond revenue sharing, today’s affiliate marketing channel is evolving more and more into performance marketing and playing a larger role in online marketing strategies. Discover which industry sectors are the most active for affiliate marketers and those that are poised for the greatest growth. Learn the pros and cons of running affiliate programs in house versus using third-party services to track referral traffic or sales. And understand how advertisers are connecting with publishers through affiliate networks and how to extend, and protect, your brand through affiliate marketing.
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