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ADSDAQ Ad Exchange Reports Growth

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Nov 27, 2007 

Author

Sarah Novotny  |

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ADSDAQ Ad Exchange Reports Growth

ContextWeb, Inc. announced today that 1,500 web publishers have joined its ADSDAQ Ad Exchange via the Company’s new self service name-your-price “Selling Desk” since it was first offered on October 17^th. The additions more than double the number of Web publishers working with ContextWeb’s ADSDAQ to 2,500. 

“ContextWeb wants to do two things: Give advertisers control over how they reach consumers in content on both big and small sites; and enable publishers to control the CPM rates they receive for ads served onto their pages,” says Jay Sears, SVP, Strategic Products & Business Development for ContextWeb, Inc. “With 1,500 publishers joining in the first 30 days of our new self-service platform, it is clear that smaller content publishers are attracted by ADSDAQ’s unique pricing control that enables them to set an AskPrice™ for their premium inventory.”

Tags: ADSDAQ, auctions, ContextWeb, display and exchange

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