Digital Element, a provider of IP Intelligence solutions, today announced that AdOn Network, a provider of innovative, contextual and behavioral solutions for advertisers and publishers, is making a switch to NetAcuity IP Intelligence technology.
AdOn Network, delivering more than 4 billion searches and 115 million unique users per month, wanted to provide more granular and accurate geographic targeting for its clients to ensure the accuracy of ad placements in order to maximize conversions for their campaigns. By utilizing highly accurate IP Intelligence data, ad networks can reduce variances with other networks and provide consistency of targeting, therefore providing clients with the ability to serve the right messages, to the right audiences, at the right times – and be able to deliver measurable results.
“We were referred to Digital Element by an industry colleague who was impressed with NetAcuity’s unsurpassed accuracy,” said Steve Armstrong, CEO of AdOn Network. “Digital Element’s stellar client list, which includes most networks we work with, also weighed heavily into our decision. Overall, this IP Intelligence technology will provide more consistent and accurate targeting, delivering the right customers to our advertisers and increasing their returns on investment.”
IP Intelligence determines information about an online user such as geographic location (country, region, state, city and zip code); connection speed; area code; Internet Service Provider (ISP); North American Industry Classification System (NAICS); domain name; demographics; company name; proxies; Designated Market Area (DMA)/Metropolitan Statistical Area (MSA); language; time zone; and longitude/latitude.
“Internet marketers cannot be complacent when it comes to providing IP Intelligence information for their advertising clients because companies expect their campaigns to be successful, giving them high value for their advertising dollars, ” said Rob Friedman, Executive Vice President, Digital Element. “By incorporating NetAcuity – the gold standard in the industry – marketers can be assured that their impressions are not being wasted in the wrong location, but are being delivered to the most applicable audience.”