TruEffect Takes Cookies Out Of The Jar
TruEffect, a provider of next generation advertising technology has introduced two new solutions today that focus on the challenges facing interactive advertisers.
SafeServe offers the benefits of third-party ad serving without the use of third-party cookies, therefore downsizing the concerns over consumer privacy. TruAdvertiser.xls is the first enterprise ad serving platform completely integrated with Microsoft Excel. This helps lower the cost of planning, buying, trafficking, delivering and the measuring of banner and rich media advertising.
“Interactive advertising has undergone explosive growth in the recent years but the traditional solutions advertisers use have not evolved to meet the growing needs and concern of the industry,” said TruEffect president and CEO, Ron Hill. “TruEffect has changed the traditional approach to interactive advertising through patent-pending capabilities that allow interactive advertisers the choice to serve without using a cookie, thus taking an unambiguous stance with the consumer.”
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